A New Way to Learn About Bloomberg

Bloomberg BlogBloomberg BlogHomeSubscribe A New Way to Learn About Bloomberg11/04/2011

Nobody enjoys hunting endlessly for information about a company, its products, job openings, recent news, or contact information. That's why Bloomberg has been hard at work with frog (a design firm) revamping the Bloomberg company information page. 

If you go to Bloomberg.com and click on "Our Company," you'll see a unique page that we feel encapsulates Bloomberg's core characteristics: Transparency, always-on, news and data driven, technologically savvy, creative, and most importantly, a useful resource.

The first thing you'll probably notice is the vibrant colors and imagery, changing numbers, and the fact that you can scroll, and scroll, and scroll. To our knowledge, this is the only single-page corporate web site where visitors will experience an infinite scroll of information with several different views of each business. Whether you are looking for information about Bloomberg's Professional service, TV network, Government or Law products, job openings or press information, you can find whatever you need from this one page.

The page also pulls in real-time market data such as stock market information, animates numbers using algorithms, pulls in live TV and Radio feeds, and even shows the beautiful salt water fish swimming in one of the many tanks located throughout Bloomberg's global offices.

One of our favorite features: the Exchange Countdown block. We harvested data from the Bloomberg Professional service and built a component that counts down to one of the exchanges that opens within the next 12 hours (we have 30 exchanges on the list). And, we factored in weekends, daylights savings, and holidays. If you are on the site at 4AM in New York (9AM in London) you'll see that the New York Stock Exchange opens in 5 1/2 hours.  If you're on the site at 4PM Eastern (7AM in Sydney) you'll see that the Tokyo Stock Exchange opens in 4 hours.

Last but certainly not least, if you're looking to contact someone, you can click on the directory tab to see a complete Rolodex of company contact numbers and site links. (If you click on Directory or Company Menu, don't worry about not being able to find your way back to where you started. A new window will pop up with the additional information.)

There are so many interesting things on this page to highlight so you should definitely check it out for yourself. We hope you find it useful. You can also read this post on Fast Company's Co.Design blog for more on how it was created.

 

Jennifer Walsh manages Bloomberg's digital marketing programs

Posted by Bloomberg at 11:58 AMin marketing, Media, Web|Permalink|Comments (0)

Comments

You can follow this conversation by subscribing to the comment feed for this post.

Verify your CommentPreviewing your CommentPosted by: | 

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type: Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another commentThe letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Post a commentComments are moderated, and will not appear until the author has approved them.

If you have a TypeKey or TypePad account, pleaseSign In

You are currently signed in as(nobody).Sign Out

()

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Name is required to post a comment

Please enter a valid email address

Invalid URL

Recent EntriesBloomberg LINK China ConferenceA New Way to Learn About BloombergBloomberg Businessweek's New Ad CampaignBloomberg Has a Role in "Margin Call"Getting Ready for the Big DebateCandidates Announced for 1st GOP Economic DebateBloomberg Pushes Boundaries in Mobile Radio with New App for iPhone & iPod TouchIntroducing Personal Finance on Bloomberg.comContent is Dead; I Don't Think SoDebuting Tonight: TechStars on Bloomberg TV document.write(unescape("%3Cscript src='" + (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js'%3E%3C/script%3E"));COMSCORE.beacon({ c1: 2, c2: "6035669", c3: "", c4: "http://inside.bloomberg.com/blog/2011/11/a-new-way-to-learn-about-bloomberg.html", c5: "", c6: "", c15: ""});

View the original article here